It doesn’t take a rocket scientist to understand that you can save money on your purchases if you buy in bulk, especially when it comes to wholesale costume jewelry. The reason that costume jewelry is cheaper to buy wholesale than retail is due to quantity. Most wholesalers can sell lots of jewelry much cheaper than retailers because the quantity sold will make up for the cheaper sale price. There are many schools of thought regarding the pros and cons of being a retailer jeweler or a wholesale jeweler.
Wholesale jewelers must be able to understand the market value of jewelry as it relates to manufacturers and other wholesalers. The retailer must be able to understand the market value of jewelry as it relates to customers walking in the store and other retailers. Wholesale costume jewelry is a very saturated market because the jewelry is, for the most part, cheap. So when you add in the element of bulk or quantity, the costume jewelry gets even more cheap. Or “inexpensive” to make it sound better.
This is not to say that wholesale costume jewelry does not have style and does not have a part in the lifestyles of the rich. On the contrary, costume jewelry is looked at as a way to spice up a wardrobe in a creative way. Anyone can wear a $10,000 diamond necklace and look great. But there is something about costume jewelry that makes a woman look stylish, yet down to earth at the same time.
So next time you walk into a store that sells costume jewelry, remember that the retailer (the store owner) had to purchase the jewelry for about 30% less than the price they are selling to you in order to make a profit. And there is nothing wrong with that. After all, there is no reason for the retailer to be in business if they aren’t making a profit.